Known for...Kitten-soft hoodies, jumpers and t-shirts. (No animals were hurt in the making of these products.)
Brand Story... Michael Checkor set out to create a material that felt as soft as cashmere which could be washed and cost a fraction of the price. He did it, and Logan was launched in 2017, named after Michael's son. They are stocked in Equinox Gyms in the US and exclusively to us in Europe.
MGW Loves... The reaction when people feel the fabric: OMG this is SOOOOOOOO soft!